Music Unites Festival (2025)
Music Unites is a festival of academic music that gives amateur musicians the opportunity to perform on the same stage with professional musicians in ensemble and orchestral programs. In 2025, the festival expanded from one city to five, marking its most ambitious edition yet.
Scope
Logo design
Visual identity
Web design
Print design
Tools
Figma
Photoshop
Illustrator
InDesign
CorelDRAW
Tilda
Timeline
January to November 2025
Problem
The 2024 redesign, also created by me, helped the festival relaunch successfully and achieve key metrics set out by the team. However, the festival's expansion presented new challenges. Expanding to four more cities meant the system needed to adapt across different venues and formats, while still presenting itself as a single, unified project. Producing promotional materials for five simultaneous city programs, happening back-to-back, each with its own venues, schedules, and design needs — introduced a new layer of operational complexity that the original single-city system wasn't designed to handle.
Solution
At the core of the 2025 identity is an evolved logotype, once again built around a glissando — the notation marking a continuous slide between pitches. While the previous logo presented this idea in a more literal manner, the new symbol refines it into a more elegant and distinct mark, which also reads as the letter 'M.' As a result, the new symbol retains the original's concept, while also becoming more pronounced and meaningful to the broader audience.
As the festival was to be promoted through the same social media channels and website, it was crucial to create a clear visual separation between events in each city. The solution was a dedicated color system: each of the five locations received its own distinct gradient — ultramarine blue for Novosibirsk, industrial orange for Omsk, bright purple for Tomsk, crimson-pink for Krasnoyarsk, and pristine teal for Gorno-Altaysk. This coding runs consistently through print marketing materials, website event cards, social media posts, and every other city-specific material, so that a single glance instantly signals which program a piece of content belongs to.
With dozens of materials needed across five simultaneous city programs, scalability became a defining constraint. The answer was a shared set of illustrations inspired by music notation, reused consistently across all five cities, with the color gradient changing to match each city's identity. Set against a uniform light-grey background and paired with a new typeface, these illustrations gave the team a scalable yet sharp and elegant solution to work with.
Outcome
The 2025 edition of Music Unites was a success, drawing more than 7,000 attendees across all five cities and reaching over 1 million people through its promotional campaign. The new visual identity proved its scalability in practice, powering the creation of over 100 materials — including posters, banners, roll-ups, flyers, press walls, name tags, social media visuals, and digital ads — all while maintaining a cohesive, recognizable identity across every city and format.
Music Unites Festival (2025)
Music Unites is a festival of academic music that gives amateur musicians the opportunity to perform on the same stage with professional musicians in ensemble and orchestral programs. In 2025, the festival expanded from one city to five, marking its most ambitious edition yet.
Scope
Logo design
Visual identity
Web design
Print design
Tools
Figma
Photoshop
Illustrator
InDesign
CorelDRAW
Tilda
Timeline
January to November 2025
Problem
The 2024 redesign, also created by me, helped the festival relaunch successfully and achieve key metrics set out by the team. However, the festival's expansion presented new challenges. Expanding to four more cities meant the system needed to adapt across different venues and formats, while still presenting itself as a single, unified project. Producing promotional materials for five simultaneous city programs, happening back-to-back, each with its own venues, schedules, and design needs — introduced a new layer of operational complexity that the original single-city system wasn't designed to handle.
Solution
At the core of the 2025 identity is an evolved logotype, once again built around a glissando — the notation marking a continuous slide between pitches. While the previous logo presented this idea in a more literal manner, the new symbol refines it into a more elegant and distinct mark, which also reads as the letter 'M.' As a result, the new symbol retains the original's concept, while also becoming more pronounced and meaningful to the broader audience.
As the festival was to be promoted through the same social media channels and website, it was crucial to create a clear visual separation between events in each city. The solution was a dedicated color system: each of the five locations received its own distinct gradient — ultramarine blue for Novosibirsk, industrial orange for Omsk, bright purple for Tomsk, crimson-pink for Krasnoyarsk, and pristine teal for Gorno-Altaysk. This coding runs consistently through print marketing materials, website event cards, social media posts, and every other city-specific material, so that a single glance instantly signals which program a piece of content belongs to.
With dozens of materials needed across five simultaneous city programs, scalability became a defining constraint. The answer was a shared set of illustrations inspired by music notation, reused consistently across all five cities, with the color gradient changing to match each city's identity. Set against a uniform light-grey background and paired with a new typeface, these illustrations gave the team a scalable yet sharp and elegant solution to work with.
Outcome
The 2025 edition of Music Unites was a success, drawing more than 7,000 attendees across all five cities and reaching over 1 million people through its promotional campaign. The new visual identity proved its scalability in practice, powering the creation of over 100 materials — including posters, banners, roll-ups, flyers, press walls, name tags, social media visuals, and digital ads — all while maintaining a cohesive, recognizable identity across every city and format.
Music Unites Festival (2025)
Music Unites is a festival of academic music that gives amateur musicians the opportunity to perform on the same stage with professional musicians in ensemble and orchestral programs. In 2025, the festival expanded from one city to five, marking its most ambitious edition yet.
Scope
Logo design
Visual identity
Web design
Print design
Tools
Figma
Photoshop
Illustrator
InDesign
CorelDRAW
Tilda
Timeline
January to November 2025
Problem
The 2024 redesign, also created by me, helped the festival relaunch successfully and achieve key metrics set out by the team. However, the festival's expansion presented new challenges. Expanding to four more cities meant the system needed to adapt across different venues and formats, while still presenting itself as a single, unified project. Producing promotional materials for five simultaneous city programs, happening back-to-back, each with its own venues, schedules, and design needs — introduced a new layer of operational complexity that the original single-city system wasn't designed to handle.
Solution
At the core of the 2025 identity is an evolved logotype, once again built around a glissando — the notation marking a continuous slide between pitches. While the previous logo presented this idea in a more literal manner, the new symbol refines it into a more elegant and distinct mark, which also reads as the letter 'M.' As a result, the new symbol retains the original's concept, while also becoming more pronounced and meaningful to the broader audience.
As the festival was to be promoted through the same social media channels and website, it was crucial to create a clear visual separation between events in each city. The solution was a dedicated color system: each of the five locations received its own distinct gradient — ultramarine blue for Novosibirsk, industrial orange for Omsk, bright purple for Tomsk, crimson-pink for Krasnoyarsk, and pristine teal for Gorno-Altaysk. This coding runs consistently through print marketing materials, website event cards, social media posts, and every other city-specific material, so that a single glance instantly signals which program a piece of content belongs to.
With dozens of materials needed across five simultaneous city programs, scalability became a defining constraint. The answer was a shared set of illustrations inspired by music notation, reused consistently across all five cities, with the color gradient changing to match each city's identity. Set against a uniform light-grey background and paired with a new typeface, these illustrations gave the team a scalable yet sharp and elegant solution to work with.
Outcome
The 2025 edition of Music Unites was a success, drawing more than 7,000 attendees across all five cities and reaching over 1 million people through its promotional campaign. The new visual identity proved its scalability in practice, powering the creation of over 100 materials — including posters, banners, roll-ups, flyers, press walls, name tags, social media visuals, and digital ads — all while maintaining a cohesive, recognizable identity across every city and format.
© 2026 Yasha Lyashuk
I'm available for contract opportunities, as well as full-time and part-time roles.
© 2026 Yasha Lyashuk
I'm available for contract opportunities, as well as full-time and part-time roles.
© 2026 Yasha Lyashuk
I'm available for contract opportunities, as well as full-time and part-time roles.