Bureau of New Music
Bureau of New Music is a community of musicians interested in new musical practices, as well as historically informed performance and the study of Baroque-era music. The Bureau is not only an ensemble, but also its audience, as well as a platform for educational programs and events.
Scope
Visual identity
Logo design
Digital illustration
Web design
Tools
Figma
Illustrator
Photoshop
Timeline
December 2023 to January 2024 — logo design, brand identity, and initial set of digital illustrations
Summer of 2024 — expanded set of illustrations and website design
Problem
The project's key challenge was to create a visual identity that would go beyond the clichés that tend to follow projects in the classical music world. The Bureau's team aims to create innovative cultural events that break free from the confines of traditional concert halls, focusing on the multi-genre, interdisciplinary, and multimedia aspects of events that it produces.
Solution
One of the references the project team mentioned was Brutalist architecture — concrete surfaces, a monochrome color palette, and simple, sharply cut geometric forms. It was precisely these suggestions that formed the basis of the brand's visual identity — simple shapes, a gray color scheme with touches of a bright red accent color, a focus on typography, and thoughtful use of textures.
The recurring visual motif is the inclusion of red spheres as a symbol of a constantly moving entity bringing momentum and brilliance into an otherwise static landscape. The logo, built around the Cyrillic letter "Б" (from the word "Бюро"/"Bureau”), becomes the distilled version of the broader visual language.
Outcome
Distinct visual identity and clear product positioning helped Bureau of New Music jump-start its journey and gain early traction both within the music community and among the broader audience. Mere months into its existence, the project had secured funding for a spin-off — its first educational initiative, named School of Baroque and Contemporary Music. The branding was adjusted to accommodate new ideas under the same visual identity.
Bureau of New Music
Bureau of New Music is a community of musicians interested in new musical practices, as well as historically informed performance and the study of Baroque-era music. The Bureau is not only an ensemble, but also its audience, as well as a platform for educational programs and events.
Scope
Visual identity
Logo design
Digital illustration
Web design
Tools
Figma
Illustrator
Photoshop
Timeline
December 2023 to January 2024 — logo design, brand identity, and initial set of digital illustrations
Summer of 2024 — expanded set of illustrations and website design
Problem
The project's key challenge was to create a visual identity that would go beyond the clichés that tend to follow projects in the classical music world. The Bureau's team aims to create innovative cultural events that break free from the confines of traditional concert halls, focusing on the multi-genre, interdisciplinary, and multimedia aspects of events that it produces.
Solution
One of the references the project team mentioned was Brutalist architecture — concrete surfaces, a monochrome color palette, and simple, sharply cut geometric forms. It was precisely these suggestions that formed the basis of the brand's visual identity — simple shapes, a gray color scheme with touches of a bright red accent color, a focus on typography, and thoughtful use of textures.
The recurring visual motif is the inclusion of red spheres as a symbol of a constantly moving entity bringing momentum and brilliance into an otherwise static landscape. The logo, built around the Cyrillic letter "Б" (from the word "Бюро"/"Bureau”), becomes the distilled version of the broader visual language.
Outcome
Distinct visual identity and clear product positioning helped Bureau of New Music jump-start its journey and gain early traction both within the music community and among the broader audience. Mere months into its existence, the project had secured funding for a spin-off — its first educational initiative, named School of Baroque and Contemporary Music. The branding was adjusted to accommodate new ideas under the same visual identity.
Bureau of New Music
Bureau of New Music is a community of musicians interested in new musical practices, as well as historically informed performance and the study of Baroque-era music. The Bureau is not only an ensemble, but also its audience, as well as a platform for educational programs and events.
Scope
Visual identity
Logo design
Digital illustration
Web design
Tools
Figma
Illustrator
Photoshop
Timeline
Logo design, brand identity, and initial set of digital illustrations — December 2023 to January 2024
Expanded set of illustrations and website for the School of Baroque and Contemporary Music — summer of 2024
Problem
The project's key challenge was to create a visual identity that would go beyond the clichés that tend to follow projects in the classical music world. The Bureau's team aims to create innovative cultural events that break free from the confines of traditional concert halls, focusing on the multi-genre, interdisciplinary, and multimedia aspects of events that it produces.
Solution
One of the references the project team mentioned was Brutalist architecture — concrete surfaces, a monochrome color palette, and simple, sharply cut geometric forms. It was precisely these suggestions that formed the basis of the brand's visual identity — simple shapes, a gray color scheme with touches of a bright red accent color, a focus on typography, and thoughtful use of textures.
The recurring visual motif is the inclusion of red spheres as a symbol of a constantly moving entity bringing momentum and brilliance into an otherwise static landscape. The logo, built around the Cyrillic letter "Б" (from the word "Бюро"/"Bureau”), becomes the distilled version of the broader visual language.
Outcome
Distinct visual identity and clear product positioning helped Bureau of New Music jump-start its journey and gain early traction both within the music community and among the broader audience. Mere months into its existence, the project had secured funding for a spin-off — its first educational initiative, named School of Baroque and Contemporary Music. The branding was adjusted to accommodate new ideas under the same visual identity.
© 2026 Yasha Lyashuk
I'm available for contract opportunities, as well as full-time and part-time roles.
© 2026 Yasha Lyashuk
I'm available for contract opportunities, as well as full-time and part-time roles.
© 2026 Yasha Lyashuk
I'm available for contract opportunities, as well as full-time and part-time roles.